Sales and Revenue Performance
See What’s Working. Fix What’s Not. Grow Smarter.
When sales dip or revenue stalls, most businesses feel it — but few know why. That’s where data analysis comes in. This isn’t about drowning in spreadsheets or guessing what went wrong. It’s about clarity.
I help companies turn scattered sales data into sharp, interactive dashboards that tell the full story. Who’s buying, what’s selling, and where are our wins and losses — all in one place. With real-time insights and a focus on action, you can stop reacting and start strategizing.
Every number has a reason. Let’s find it — and use it to grow better.
Client X
Telecom Company (B2B Focus)
✅ Small to Mid-Sized Businesses (SMBs) (10-500 employees)
✅ Industries: Telecommunications
✅ Annual Revenue: $1M - $50M
✅ Tech Maturity: Level 1 - Uses Excel, QuickBooks, CRM (HubSpot/Salesforce), ERP (NetSuite, SAP), Google Sheets but lacks BI capabilities. What Platforms are these businesses using to store data?
Problem Statement:
A telecom company is experiencing a decline in sales and revenue but lacks clear insight into the root cause. Sales data is scattered across multiple sources, making it difficult to analyze performance by region, product, or team. Without centralized reporting, monthly performance reviews require manual data gathering, delaying decision-making and limiting visibility for key stakeholders.
Project Goals:
- Provide real-time insights into sales & revenue performance.
- Identify top-selling & underperforming products/services.
- Track profit margins & revenue growth over time.
- Help managers make data-driven decisions on pricing, inventory, and sales strategy.
Despite steady industry performance, Internet sales in the East plummeted 50% while the West held strong. The culprit? New regional competitors with aggressive offers — a critical insight uncovered through targeted business intelligence.
In 2024, revenue grew by nearly 30% in key customer segments despite a drop in overall sales. However, the company remains unprofitable, carrying an average year-over-year deficit of $3 million. This trend may reflect the growing pains of a business still establishing itself — with high upfront costs and lower short-term margins. As customer acquisition costs stabilize and operations scale, profit margins are expected to improve.
Transformed uncertainty into clarity. The dashboard became a decision-making engine — reducing guesswork, increasing strategic alignment, and ultimately helping the business serve customers better.
Actionable Conversations:
Enabled sales directors and product managers to have targeted, data-driven discussions with regional teams — both underperforming and high-performing — to replicate success and resolve pain points faster.
Regional Insights Unlocked:
Identified underperformance in the East and West regions, uncovering a 50% drop in internet sales due to new competition — insight that directly informed strategic decisions.
Improved Decision-Making:
Empowered leadership with real-time visibility into sales trends, churn, and revenue distribution, allowing for quicker, smarter decisions and better forecasting.
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